Designby Si is a Danish brand founded by Isabella Laybourn back in 2016.

"I have always had a huge passion for fashion, and I have always known that I wanted to be self-employed in something within the fashion industry. That's why Designby Si has been my biggest dream since I was a little girl ".

Our purpose is to offer a uniquely curated selection of clothing that will complete any girl's wardrobe. We like to describe ourselves as a timeless brand that keeps up with the latest fashion trends for affordable prices. Our story is far from finished, and we look forward to writing even more chapters together with you.

Instagram was the starting point for Designby Si, where Isabella started selling jewelry. Here it all started with a few orders via Instagram DM. Only a few months after the start-up, things took off, and Isabella started importing clothes and accessories that were inspired by the latest fashion trends from social media. Only a year after the start-up, the company had developed from a small Instagram hobby project to a larger webshop in a completely different category - clothes.

We are proud that 90% of our range is produced in Italy, where we work with carefully selected sewing studios and factories. Craftsmanship, quality, and responsible production are at the heart of our collections. Would you like to learn more about our producers and their work? Click here